VoC - Voice of Customer
The Voice of your customer – Your number 1 factor of success to win new customers and to maintain customer relationship
In the course of the globalization and because of the stronger and stronger getting competition, capturing of the voice of the customer becomes more and more important in winning new customers and taking care of a long term customer loyalty. This is very important for the success of your company. Together we will evaluate how customers sense your products or services, how to identify what your customer wants and needs and how to implement the information in a marketable product or service.
5 Steps for your success
1. Detailed customer and market segmentation with respect to your options to fulfil what the customer wants and needs.
2. Long term competitive advantage by using VoC to win new customers and to maintain customers for life.
3. Capturing detailed customer needs - current and in future.
4. Focusing your products and services to your defined target group with respect to what the customer wants and needs.
5. Value centred selling of products and services to your customers.
Together we will identify how internal and external customers evaluate the benefit of your products or services by using this structured way.
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You identify what factors inspire your customers.
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You rework you current offer with respect to what the customer wants and needs.